Toothy
Teeth clean + planet green
Toothy provides fresher, cleaner, and greener dental care with sustainable, plastic-free products.
2020 Graphic Design USA Package Design Award
2020 Creativity International Design & Advertising Award, Bronze
2020 Graphic Design USA Package Design Award
2020 Creativity International Design & Advertising Award, Bronze
01
Brand Identity
Goal
Inspire both children and adults to be excited about sustainable dental care.
Inspire both children and adults to be excited about sustainable dental care.
Deliverables
Design a logo and color palette. Create unique typographic and graphic elements.
Design a logo and color palette. Create unique typographic and graphic elements.
Logo
It’s bold, typographic, and playful.
It’s bold, typographic, and playful.
Color
Graphic Elements
02
Package Design
Goal
Create joy while unboxing the kit and make it a reusable home for the products.
Create joy while unboxing the kit and make it a reusable home for the products.
Deliverables
Package a compostable bamboo toothbrush, plastic-free natural toothpaste, and refillable bamboo floss. Build in a brushing timer and chart.
Package a compostable bamboo toothbrush, plastic-free natural toothpaste, and refillable bamboo floss. Build in a brushing timer and chart.
03
Website
Website
Goal
Position this brand as a subscription box that can be purchased online.
Position this brand as a subscription box that can be purchased online.
Deliverables
Design and develop a responsive website.
Design and develop a responsive website.
