Passyunk Typographic Identity
Conceptual Student Work @ Drexel
philadelphia’s buzziest boomtown
Passyunk, Philadelphia is a neighborhood in the heart of South Philly with strong working-class roots and diverse residents. Distressed type, mix-matched font weights, and illustrative sketches create a visual interpretation of this neighborhood to help generate buzz amongst twenty-somethings.

01
Web Design
Goal
Create an identity that matches the feel of this neighborhood and draws interest.
Deliverables
Design and develop a responsive website with a typographic identity and curated content.
02
Print Design
Goal
Design a physical piece to be handed out at local events and restaurants.
Deliverables
Print catalog and map.
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