Passyunk Typographic Identity
Conceptual Student Work @ Drexel
philadelphia’s buzziest boomtown
Passyunk, Philadelphia is a neighborhood in the heart of South Philly with strong working-class roots and diverse residents. Distressed type, mix-matched font weights, and illustrative sketches create a visual interpretation of this neighborhood to help generate buzz amongst twenty-somethings.
01
Web Design
Web Design
Goal
Create an identity that matches the feel of this neighborhood and draws interest.
Create an identity that matches the feel of this neighborhood and draws interest.
Deliverables
Design and develop a responsive website with a typographic identity and curated content.
Design and develop a responsive website with a typographic identity and curated content.
02
Print Design
Print Design
Goal
Design a physical piece to be handed out at local events and restaurants.
Design a physical piece to be handed out at local events and restaurants.
Deliverables
Print catalog and map.
Print catalog and map.
